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Projects_

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HXOUSE x Adidas
HXOUSE Labs : AI & Music
Afiya Pain and Spine Institute
Acuity Capital Partners
Against The Dystopia
The Next School
OLDBOY
Freda Capital
Carlotta Media
Greenbelt
Fridman
Misc.


∆  Ideas_

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“The Machine In Our Image”

About_

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STUDIOTEKNE™ is a boutique design agency specializing in cutting-edge, multidisciplinary design. With over 12 years of expertise, we fuse creative artistry with cultural trends to deliver solutions in branding, visual storytelling, and media.



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︎ Contact_

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INFO
arnold_alaadhami@live.com
647 . 272 . 0427

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 2025 StudioTekne           













WINNER : Hxouse x ADIDAS Creative  Project Managment Program (CPMP)
SERVICES : Retail Activation, Installation, Interior Design, Graphic Design





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Working alongside a team of five talented creatives, we engaged in a competitive project against five other groups. Our challenge was to design an evergreen retail display for the Adidas Originals Store located on Queen St. West. Our vision was to craft a concept that not only embraced the future of Adidas but also paid homage to its rich history and its enduring influence within various countercultures over the past five decades.


To achieve this, we strategically integrated new technologies, such as NFTs and Mixed Reality, into the retail experience. These cutting-edge elements were thoughtfully blended with nods to Adidas’ storied past, creating a dynamic and immersive environment that celebrated both the legacy and the forward-thinking spirit of the brand. This approach aimed to create a retail space that was not just a showcase of products but a testament to Adidas’ journey and its impact on counterculture throughout the years.  We these key details in our sights, we stumbled on the perfect slogan to characterize Adidas and its rich countercultural history, a mission statement that would continue its proclamation to innovation: “We Made The Shoe. You Make The Culture.”








  


                                                                                                                           Final Exterior Slogan Design 



We proposed a multimedia experience combining Web3 expansion into retail, and an augmented reality mirror connected to AdiClub and Adidas’s social media prescence. In addition, we developed a marketing campaign through various social media platforms as well as physical marketing in the 501 Queen St. Streetcar shelters of Toronto, an important identifier of the city, and the intersection where its infamous Grafitti Alley resides. We utilized chrome to establish the concept of “YOU,” functioning as a mirror to remind passers by of their potential. The amalgamation of the traditional aspects of counterculture, embraced with new technology and a sleek aesthetic, was established as an archetype for the future, and the endless creative possibilities of the community in Toronto and abroad.


Our resulting strategy was implemented in Adidas Original stores across Canada, in Montreal, Toronto and Vancouver.


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“From The Court To The Concrete.
  The Superstar and The Forum
  Subculture, Identity, Rebellion.
  The People. The Originals.
  Where Will You Take The Culture Next?”

Exterior Activation Language




Reference Guide & Presentation 

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Assets for Final Production

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3D Rendering of Queen St. Location Exterior.







           Still From Video Screen Design



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  Exterior Video Render (https://youtube.com/shorts/7-stNSFQ-UE?si=We9fS05exUZwXH-0)








Launch Zone Installation

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      Above and Below : Interior Lightbox Banner Design ︎︎














Bus Shelter Advertising Campaign Queen St. West
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https://www.instagram.com/p/CpdH1SxpmO0/