We developed a comprehensive Brand Standards Guide for Acuity Capital Partners (ACP), a boutique financial consultancy based in Toronto, Canada. Drawing inspiration from the etymology of "Acuity"—which speaks to sharpness, precision, and keen insight—we crafted a logo that embodies these qualities. The design strikes a balance between modern sophistication and timeless tradition, reflecting ACP’s strategic focus and forward-thinking approach. The result is a bold, refined identity that conveys a sense of clarity, confidence, and ambition—perfectly aligning with the firm's mission to guide clients toward success.